Audi has been using Tesla Supercharger stations to advertise its e-tron electric SUV. Is this a smart move, or are they shooting themselves in the foot?
After launching the e-tron electric SUV last year, Audi had some difficulties bringing the car to production.
They had somesoftware issues that delayed the rollout in Europe and the US. Audi ended up having to recall some e-tron SUVs over a battery pack issue.
Now they are back on track and trying to sell their first electric vehicle built to be electric from the ground up.
As we previously reported, Audi is actually one of the rare legacy automakers who is investing in advertising their electric vehicles.
Earlier this year, it had a Superbowl ad about electric vehicles, a new campaign about EV misconceptions, and it even did a few electric vehicle movie product placements.
Now Audi is marketing the e-tron directly to Tesla owners by renting space at Supercharger stations in Europe.
People have been sharing some pictures of Audi marketing installations at Supercharger stations (via Roger Rusch on Twitter):
Some are even claiming that Audi sometimes blocks Tesla’s Supercharger stalls with its e-tron SUVs:
This is the only photo evidence that we’ve seen of that, and it’s unclear from the picture whether it’s a marketing effort.
